LG 43 inch Smart TV - 4K, 43UR78

Fast Delivery: Receive your TV within 1–3 days, with same-day delivery also available in select areas.

• Model: 43UR78
• Condition: Brand New / Open Box
• Included Accessories: Power cable, remote control, stands, and original box
• Returns: 10-day money-back guarantee for worry-free shopping

• Intelligent Quad-Core Processor: Ensures smooth performance and sharp, vibrant visuals.
• AI Brightness: Automatically adjusts screen brightness for optimal picture quality in any lighting condition.
• Apple AirPlay 2 & Apple HomeKit: Stream content effortlessly and control your smart home devices directly from the TV.
• WebOS Platform: Intuitive and user-friendly interface for seamless navigation and streaming.
• Game Optimizer & ALLM (Auto Low Latency Mode): Automatically detects your gaming console and optimizes settings for fast, responsive gameplay.

Active HDR 

Every Detail Comes to Life

LG UHD TV delivers vibrant colors and precise detail with Active HDR. Experience your favorite movies and shows in stunning clarity, exactly as the creators intended, thanks to support for multiple HDR formats, including HDR10 and HLG.

FILMMAKER MODE™ 

 Experience the Director’s Vision

FILMMAKER MODE™ disables motion smoothing while preserving the original aspect ratios, colors, and frame rates. This ensures you see films exactly as the director intended, delivering an authentic cinematic experience in your living room.

ALLM & eARC

Optimized for Gaming and Audio

ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) comply with the latest HDMI standards. ALLM automatically detects your gaming console and adjusts settings for smooth, responsive gameplay, while eARC delivers the highest-quality audio connection for an immersive sound experience.

ALLM & eARC 

Advanced Gaming and Audio Features

ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) follow the latest HDMI standards. ALLM automatically detects your game console and adjusts settings for smooth, responsive gameplay, while eARC ensures the highest-quality audio output for a truly immersive experience.

Low Input Lag

Total Control, No Delay

LG UHD TVs deliver minimal input lag, allowing you to take full, instant control of your games. Enjoy smooth, responsive gameplay with zero delays for a superior gaming experience.

Bluetooth Surround Ready

Immersive Audio Experience

Connect compatible Bluetooth speakers to your LG TV for a wireless surround sound setup, giving you clear, immersive audio and a true home theater experience.