LG 50 inch Smart TV - 4K, 50UR78

Fast Delivery: Get your TV in 1–3 days, with same-day delivery available in select areas.

• Model: 50UR78
• Condition: Brand New / Open Box
• Included Accessories: Power cable, remote control, stands, and original box
• Returns: Backed by a 10-day money-back guarantee for hassle-free shopping

Key Features

• Real 4K Display: Enjoy crystal-clear detail and stunning picture quality with true 4K resolution.
• Intelligent Quad Core Processor 4K: Delivers smooth performance, enhanced clarity, and optimized visuals for every scene.
• AI Brightness, HDR10 Pro & HLG: Automatically adjusts brightness while HDR10 Pro and HLG bring deeper contrast and vibrant, lifelike colors.
• Apple AirPlay 2 & HomeKit: Stream content effortlessly and control your smart home devices directly from your TV.
• WebOS Smart Platform: A fast, intuitive interface that makes it easy to access apps, streaming services, and more.
• Game Optimizer & ALLM: Automatically detects your gaming console and applies the best settings for fast, responsive gameplay with reduced lag.

Active HDR

Stunning Detail, Scene by Scene

Experience every moment exactly as the creator intended.
LG UHD TV enhances each frame with Active HDR, delivering richer colors, sharper contrast, and lifelike clarity.

With support for HDR10 and HLG, your favorite movies and shows look more cinematic than ever — revealing the finest details in both bright and dark scenes.

FILMMAKER MODE™

Experience the Director’s Vision

FILMMAKER MODE™ disables motion smoothing while keeping the original aspect ratios, colors, and frame rates intact. This ensures you watch movies exactly as the director intended, delivering a true-to-life cinematic experience in your home.

ALLM & eARC

Advanced Gaming and Audio

ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) comply with the latest HDMI standards. ALLM automatically detects your game console and optimizes settings for smooth, responsive gameplay, while eARC delivers the highest-quality audio for an immersive home entertainment experience.

ALLM & eARC

Optimized for Gaming and Audio

ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) follow the latest HDMI standards. ALLM automatically detects your gaming console and sets the TV for smooth, responsive gameplay, while eARC ensures high-quality audio for an immersive listening experience.

Low Input Lag

Instant Control, No Delays

LG UHD TVs deliver minimal input lag, allowing gamers to take full, instant control of every move. Enjoy smooth, responsive gameplay without any delays, perfect for fast-paced action and competitive gaming.

Bluetooth Surround Ready

Immersive Home Audio

Connect compatible Bluetooth speakers to your LG TV for a wireless surround sound setup. Enjoy clear, rich audio that enhances your viewing experience and brings a true home-theater feel to any room